Skittles: Telekinize the Rainbow.


Big Won Rankings: 7th best digital campaign in the world 2013The world’s ten most award-winning campaigns of 2013, Campaign Live.

Awards:

Cannes Lions Bronze – Direct
Cannes Cyber Lions Bronze x2
One Show Entertainment Silver – Branded Apps
New York Festival Silver – Branded Entertainment
New York Festival Bronze – Gaming
New York Festival Bronze – Digital Media
New York Festival Finalist – Avante Garde
London International Awards Bronze – Navigation/Interactivity
London International Awards Finalist – Weird Wonderful Work
London International Awards Finalist – Confections/Snacks
London International Awards Finalist – Non-traditional
Webby Awards Honouree – Best Use of Device Camera
Webby Awards Nominee – Best Use of Online Media
Webby Awards Nominee – Experimental & Innovation in Social
AWARD Awards Silver – Digital Campaign
AWARD Awards Silver – Games
AWARD Awards Silver – Online Promotion
AWARD Awards Silver – Social Media
AWARD Awards Silver – Emerging Digital
AWARD Awards Bronze – Best use of media (Media)
AWARD Awards Finalist – Best use of social media (Experiential)
Clio Bronze – Apps
Clio Bronze – Games
One Show Interactive Merit – Interaction Design
Best Ads – Best of the Week (Interactive)
ADMA Silver – Apps
ADMA Silver – Use of Technology
AIMIA Best in Show
AIMIA Gold – Best use of social media
AIMIA Gold – Best use media
AIMIA Gold – Most Innovative Digital
ANDY Awards Finalist – Integrated Food
A-List Hollywood Awards Bronze – Branded Entertainment/Games

Pushing the boundaries on how technology and creative ideas can work together, we created ‘Telekinize The Rainbow‘, an interactive, multi-user experience for iconic confectionary brand, Skittles, which gives individuals the ability to move actual Skittles with their mind. For real. Live.

The experience lived entirely on Facebook and had audiences the world over perplexed as to how they could move skittles using a webcam and their mind.

“Skittles worldwide has won over millions of fans over by dramatising what happens at the intersection of real and imaginary.” – Chris Blayney, Wrigley’s marketing director.

IN JUST ONE WEEK:

  • Skittles went from being unranked to the
  • 3rd most popular branded Facebook page
  • in Australia.
  • Users spent an average of over 4 minutes each on the App.
  • ‘Likes’ of Skittles Facebook page increased by 1,500% every day.
  • Australian and New Zealand fan base grew
  • by 3,500 people.

ALL WITH A MEDIA BUDGET OF $0.

Credits

The Telekinize The Rainbow campaign was created at Clemenger BBDO by Ben ClareLuke Hawkins and James Theophane. Devoloped by Robotics Engineer Ben Cai,  Programmer John Knutsson and Producer Dave Flanegan.

ECD Paul Nagy, Account Management team Emily Perrett, Anna Walters and Jacqueline Nunns.

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