5 ethernet leads, a key to an electric bike, 2 scaples, an iPhone 5s cable, 1 old MiniDisc player (plus disks), 64g of sugarfree gum, a pink pinpong ball, 2 scalpels (plus blades), 2x pencil sharpeners, a mouse, a lomo camera, 1 St Judes disposable coffee cup, iPhone 4 earphones, a DVDR disk, 3 blocks of lego, 1 dvi connector, a dinosaur, 1 macbook plug adapter, a paperclip, ye olde iPod, aKlang USB, a LEAP motion and an HB pencil later…
…an agency facebook cover enters into its last trimester.
Special thanks to Maria Garcia, AntonnySugianto, Catalina Gouverneur, Jessica Tong and James Théophane.
work @ holler
As well as my flickr upload hitting the frontpage of Reddit, the shot has also won the prestigious One Million Photographers photography award.
[Skin to Skin] resonated with and caught the eye of the team because of the connection it made: the captured instant unravelling a momentous event, situation and story in one frame. All the hallmarks of a good reportage shot.
Skin to Skin by James Theophane 2013 (cc) Attribution-NonCommercial-NoDerivs
via thinkTANK Photo Shot of the Month: October – One Million Photographers.
It’s been a pretty good couple of weeks. First off (Audi) Land of quattro was picked up by Google Think, showcasing it as ”creative genius with digital innovation”, and now Skittles ‘Telekinize the Rainbow‘ picked up 2 gold’s for Best Use of Digital, 2 silvers and a bronze at the Spikes Asia awards.
Well done Ben Cai, Ben Clare, Anna, Luke, Dave, Paul N and all the crew.
To see the winners list in full, click here.
A big thank you to all the good sports who took part in yesterday’s very interactive Creative Social at Holler Sydney. Thanks also to choreographic artist Brook Stamp for not only sharing her creative process, but actively involving us in it, and to Deputy Director Rodger Watson and Director Prof. Kees Dorst of the Designing Out Crime research centre, for their talk on the application of ‘Design Thinking’ solving crime.
About Brooke Stamp
Brooke is a Melbourne based dance and choreographic artist working between sound and performance installation. Her work draws from the hyperreal and imagined rhythms inherent to the movement of the universe, drawing from scientific and mystical perspectives on linear and spatial experiences of time. She has worked closely with Phillip Adams Balletlab since the companies inception in 1998, and is currently working on And All Things Return to Nature Tomorrow, her first major choreographic commission premiered as a double bill with Phillip Adams in March 2013.
To find out more and contact Brooke please visit: http://brookestamp.info/
About Designing out Crime
The Designing Out Crime (DOC) research centre is internationally recognised as a leader in innovative, creative and socially responsive design. DOC uses design research methods to explore problems and obtain an in-depth understanding of factors contributing to crime in specific problem situations. This research is then used to widen the problem context and create new frames. Reframing a problem context allows for totally new solution scenarios to be developed. DOC tests these solutions for validity, integrating them in to the problem context. Through this process DOC creates new solutions to old problems. These solutions can be physical product based, but can also be system or policy based.
To find out more and contact the DOC please visit: http://www.designingoutcrime.com/
A little installation we made for heineken at Pacha Sydney.
work @ holler
Site of the Day: FWA, Google Sandbox, Awwwards, Design Licks, CSS Winner, HTML Inspiration and CSS Inspiration.
Australia. Land of quattro is no ordinary TV commercial.
We (Holler Sydney) hacked quadcopters to track our car through Australia and create a multi-angle, multi-screen, interactive commercial – designed to be instantly and infinitely remixable from the comfort of your couch.
To achieve this we had to reinvent the way we shot a commercial. We used ‘dynamic waypoint’ hacked quadcopters (arduino) and 3DR telemetry tracking technology to match our Audi quattro turn for turn and capture each scene over and over again, so you can take the director’s chair and create your very own commercial to share. The best of which is aired on as a 60 second spot on national TV.
Results: 202,700 unique users visited the online experience, hitting an Audi-record 18 minute average dwell time from 2,677,795,659 (billion) individual interactions. 2,287 user videos generated 814,316 views, entering into the top 25 Australian viral video chart.
And the interaction with the experience resulted in a 28% increase in test drives.
Try it now or watch our wrap-up campaign video.
Director: Yanni Kronenberg
Agency: Holler Sydney
CEO: Mike Hill
Creative Director: James Theophane
Art Director: Ben Heath
Copywriter: John Gault
Agency Executive Producer: John Mclean
Agency Producer : Thomas Trentfield
Account Director: Laura Boyd
Planner: Damien Hughes
Senior Backend Developer: Ronnie Pyne
Senior Front End Web Dev: Scott Swabey
Frontend Developer: Mike Hazell
Designer: Antonny Sugianto
Designer: Thomas Fitzpatrick
Designer: Maria Santos
Designer: Damian Simpkins
Producer: Suzanne Mallos
DOP: Bob Humphreys
Production Company: Aloha Films
Post House: The Editors
Editor: Dave Whittaker
Sound Design: Klang
Music: Michael Dow
I love this. Redditor chimponabike had a problem. He describes himself as having “sausage fingers”, and as such found the shutter locking mechanism for his analogue camera that very hard to turn. So what did he do? He 3D-printed a lever for it.
A perfect encapsulation of ‘The Fixer’s Manifesto‘: if it’s broken, fix it. Because everyday practical problem solving is the most beautiful form of creativity there is. If it’s not broken, improve it. A small, clever tweak can improve how something works for years to come.
The camera - Release button is on the bottom front.
The release button and the lock ring – in this position it is locked.
The 3D-Printed part created - measurements made by measuring with calipers and some math
The new lever in it’s place - locked
The new lever in it’s place - and unlocked
Via reddit DIY.
My attempt at a “Smile in the Mind” style brand lock-up for Holler Sydney’s Friday bar.
Stoked to have picked up three Cannes Lions and one finalist this week. Skittles Telekinize the Rainbow picked up two Cyber Lions and one Direct Lion. Well done Anna, Dave, Luke, Ben, Paul and all the crew at BBDO.
Telekinize the Rainbow was an interactive, multi-user experience giving individuals the ability to move actual Skittles with their mind. For real. Live.
After being heavily tipped
, and a run of 2 Adfest Grand Prix’s (Cyber and Innovation), Gold at Digital Asia, New York Festival silvers, One Show awards and D&AD, I was surprised (and a little disappointed if I’m honest) TEDx Mimeisthai
didn’t perform better at the Cyber Lions. Oh well, it had a pretty good run, and did pick a finalist
TEDx Mimeisthai was the world’s first spoken-word trending engine that went on to be described internationally as, “Twitter without the smartphone or laptop.”