Pan-European multi-million pound comms pitch.Pitch Task: Relaunch Iron Aid, Electrolux’s high-end clothing care steam dryer across Europe, also create a sustained consumer engagement pre and post purchase cycle.
Not a website, rather a platform for content and functionality that can then be transferred to other channels. As social media destination it performs the same function as a social network site but in the context of fashion. It’s about giving people ways of sharing their love of clothes and tools to give them access to fashion on a deeper level – not just as a consumer but as a creator.
Social retailing technology takes ‘how do I look in this?’ thought to a much wider audience. This is a three-panelled interactive mirror with two cameras located on either side. Using a mobile equipped with wireless shoppers simply point their camera at the mirror to activate their mirror app on Lookbook. Friends and family can then see them modelling the different outfits and then vote on the outfits and/or text-message their opinion back to the shopper.
The Lookbook is a social media tool so much of the functionality would be developed for mobile devices. The interface is version features key functionality and tools. These include messaging, webcast/livecast, Virtual Mirror application, Retail GPS store mapping, sale and event text alerts and Add to Wardrobe functionality.
All content and site functionality can be distributed and embedded locally in blogs and social media sites (flash movie only). We can also deliver updated flash video content directly to embedded ads in social network profiles.
work @ Lost Boys