Toshiba Upscaling

Had the pleasure of working with John and Hugo at Grey London on the initial conceptual faze of this campaign for Toshiba.  To quote John: Toshiba’s upscaling technology is breathtaking. Only a visual metaphor of the magnitude of Timesculpture could represent the step change you’ll get from standard definition screens. It’s a celebration of what Toshiba innovation can do for people, itself made possible by Toshiba technology

Awards:  Cannes Lion Integrated [shortlisted]

Work @ Tonic / Grey