Passion in Moscow


1. Problem / Task

Make Zanussi famous in Central and Eastern European countries in order to fend off competition from brands like Indesit and Beko in a fast-growing market.

2. Insight
People don’t want to spend time thinking and worrying about their appliances; they would rather spend their time indulging their passions.

3. Key thought
Zanussi appliances enable you to share the Italian passion for life.

work @ Lost Boys