Media Burn by Ant Farm, (Chip Lord, Doug Michels, Curtis Schreier), July 4, 1975.
Dressed as astronauts, they drove at full speed a 1959 Cadillac into a wall of burning television sets. Media Burn critiqued American ideals of heroics and technological superiority, and offered an affront to the television media who were the only ones invited to attend the event.
Founded in San Francisco in 1968, Ant Farm was an avant-garde architecture, graphic arts, and environmental design practice. The group was a self-described “art agency that promotes ideas that have no commercial potential, but which we think are important vehicles of cultural introspection.” In addition to their architecture works, the collective was well well-known for their counter-cultural performances and media events, such as Media Burn. Their installation, Cadillac Ranch, remains an icon of American popular culture. Ant Farm disbanded in 1978 when a fire destroyed their San Francisco studio.