D&AD and Metro are taking Behind the Idea to the front page by launching a competition that challenges creatives to design a coverwrap for Metro.
This is my submission:
Metro has a unique opportunity to gauge and shape the mood of Londoners.
London Feels is an installation that does exactly that. Using the Metro Twitter feed and #londonfeels, Metro offers its readship the oppportunity to use one word to describe how they feel today.
As the emotions diagram above shows, emotions can be divided into six groups: Happy, Excited, Tender, Scared, Angry and Sad.
Using this data we create a physical visual device that can reflect that ephemeral nature of Londoner’s Moods. A live installation. Each balloon represents a mood segment: Green = Happy, Red = Angry etc. Each ballon is connected to emotional keywords, live via twitter. The ballon reacts by inflating or deflating depending on popularity of the mood.
You can watch, or interact with the installation live via the internet.