London Feels ________ – An Interactive Installation

01_space02_families_of_emotions_06apr103_metrowrap_london_feels04_metrowrap_london_feels
D&AD and Metro are taking Behind the Idea to the front page by launching a competition that challenges creatives to design a coverwrap for Metro.

This is my submission:

London Feels
Metro has a unique opportunity to gauge and shape the mood of Londoners.
London Feels is an installation that does exactly that. Using the Metro Twitter feed and #londonfeels, Metro offers its readship the oppportunity to use one word to describe how they feel today.

As the emotions diagram above shows, emotions can be divided into six groups: Happy, Excited, Tender, Scared, Angry and Sad.

Using this data we create a physical visual device that can reflect that ephemeral nature of Londoner’s Moods.  A live installation. Each balloon represents a mood segment: Green = Happy, Red = Angry etc. Each ballon is connected to emotional keywords, live via twitter. The ballon reacts by inflating or deflating depending on popularity of the mood.

You can watch, or interact with the installation live via the internet.
Posted in All

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s