The Annoying Orange – Chatterboxing

We wanted to give Nokia owners immediate gratification for activating Chat (Nokia’s Instant Messaging services)… So we invented Chatterboxing; a whole new gaming genre for mobile phones.

Audience: Social Media Teen Influencer

Team:
James Théophane & Laura Hunter



Annoying Orange Chatterboxing:  A global Instant Messaging device-only game in which players pit their fingers against a quick-witted, intelligent and cheeky chat-bot: The Annoying Orange.  Players are challenged to out spa the Chatterboxing Champion of Chat in IM. For every successful put-down, cuss or phrase unlocked, the player receives points, unlocks badges and is rewarded with a prizes.  The more the player chats, the more points they win.  The player with the most points globally is crowned the Chatterboxing champ. Weekly and monthly prizes are given away to the top ten players globally and locally.

Screen_shot_2011-04-23_at_06

Campaign assets: 

Annoyingorangeto_3aAnnoyingorangeto_3bAnnoyingorangeto_3cAnnoyingorangeto_3dAnnoyingorangeto_3eAnnoyingorangeto_3f

Nokia homepage takeover – Let’s get read to rumblllllllllllle…
Upon landing on the homepage the Nokia devices surprisingly come to life introducing to main characters, the Master of Ceremonies, and The Annoying Orange. The MC introduces Annoying Orange ala Madison Square Gardens…

04_try_it07_videosMobile_photo_21_sep_2010_14_14_4300_not_logged_in

The campaign destination hosts the global game; Leagues. Top scorers. Country v County. Stats, badges and prizes…

Screen_shot_2011-04-23_at_06
Screen_shot_2011-04-23_at_06

On Device Ring/Viztones and on device theme…

Marketing Objective: Build awareness and excitement around Nokia IM Services.

Chatterboxing (chat·ter·bok’sin) 
n. The act of talking shit. Spitting off. Running of the mouth.
v. “All these hoes be chatterboxing.”  

work @ R/GA 

One thought on “The Annoying Orange – Chatterboxing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s