V Live Sugarfree

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Print, Ooh

We took a variant from the V energy drink portfolio and re-launched it with a new advertising campaign, “Live Sugarfree”, a celebration of women in a male-dominated category not conforming to candy-girl stereotypes.

The online and print elements take their cues from the product’s stark industrial can design, and futurist manifesto artwork from the influential era.

Kate Banazi, screenprinter for the award-winning Central St Martins campaign from London, was commissioned to develop the series of posters and desktop images.

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work @ Clemenger BBDO