Daylight Saving Time Explained

There’s one powerful reason that daylight saving is probably here to stay, and it has nothing to do with farms or electricity or road safety. Strong reasons usually have to do with money. Not money that you send to your utility company, but money that you hand over at the cash register. During the warm summer months when it’s possible to do so in comfort, people like to be out and about in the evening. They like to go out for dinner, drinks, or a movie, or wander through stores and galleries. They also like to play golf and tennis. Whenever they do these things, they spend money. Lots of money, in the collective. Give them an extra hour to recreate in the summer, and they spend even more money. In 1986, an extra month of daylight saving was added to the calendar, and representatives of various recreational industries appeared in front of Congress to testify about the effect it had on their bottom lines. The golf industry is said to have benefited by an additional $200 million, just from that one additional month; and the barbecue industry is said to have sold an additional $100 million in barbecues and charcoal briquettes. The additional extension in 2007 into November was supported strongly by the candy industry, who can sell a lot more Halloween candy when kids can spend an extra hour trick or treating before bedtime.

Brian Dunning.

Posted in All

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