FWA is an industry recognised award program, established in 2000, showcasing projects which use cutting edge technology, together with inspirational ideas, that lead the way for future generations.
“What Twitter Would Look Like, Without A Laptop Or Smartphone” – Fast Company
Clemenger BBDO Sydney turned their 1072 square meter Carriage Works Sydney theatre into a giant, real-time emerging topics trending engine. We installed an array of directional and parabolic mics strategically through the theatre. Each line-out connected directly to a dedicated speech-to-text engine. This took snippets of conversations spoken live from the theatre, and generated a live visualisation portraying ideas as they spread through the audience.
Think twitter, except without the need for a smartphone, laptop or tablet – to trend a topic all you need to do…is speak.