Heineken – Topless Tuesday

Heine_tuesday_hash

Heatwave Topical Response ad [Australia]

On Tuesday 8th Jan 2013 Australia recorded temperatures well above the all-time record of 50.7 degrees reached on January 2, 1960.

Come 5pm, the offices and studios around NSW became stinking hot. However there’s only one #toplesstuesday Aussies would (and should) go for in this kind of heat.

From concept to placement, we turned around the above topical response ad the same day.

work @ holler