Our viral work for Vanish, The World’s Most Dangerous Product Demo, wins this month’s IAB Creative Showcase pipping Havas Worldwide’s DSLR Gear No Idea and The Monkey’s Drag Race ‘Em to the post. Of the campaign IAB said: The campaign was a new twist on the old favourite “product demonstration” and proved that when executed with wit and flair the simplest ideas can still often be the best.”
It’s hard to beat a good old fashioned product demo. Really fun and simple idea with the brand at its core.
– Andy Fergusson, Droga5