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Australia. Land of quattro is no ordinary TV commercial.
We (Holler Sydney) hacked quadcopters to track our car through Australia and create a multi-angle, multi-screen, interactive commercial – designed to be instantly and infinitely remixable from the comfort of your couch.
To achieve this we had to reinvent the way we shot a commercial. We used ‘dynamic waypoint’ hacked quadcopters (arduino) and 3DR telemetry tracking technology to match our Audi quattro turn for turn and capture each scene over and over again, so you can take the director’s chair and create your very own commercial to share. The best of which is aired on as a 60 second spot on national TV.
Results: 202,700 unique users visited the online experience, hitting an Audi-record 18 minute average dwell time from 2,677,795,659 (billion) individual interactions. 2,287 user videos generated 814,316 views, entering into the top 25 Australian viral video chart.
And the interaction with the experience resulted in a 28% increase in test drives.
Try it now or watch our wrap-up campaign video.
Director: Yanni Kronenberg
Agency: Holler Sydney
CEO: Mike Hill
Creative Director: James Theophane
Art Director: Ben Heath
Copywriter: John Gault
Agency Executive Producer: John Mclean
Agency Producer : Thomas Trentfield
Account Director: Laura Boyd
Planner: Damien Hughes
Senior Backend Developer: Ronnie Pyne
Senior Front End Web Dev: Scott Swabey
Frontend Developer: Mike Hazell
Designer: Antonny Sugianto
Designer: Thomas Fitzpatrick
Designer: Maria Santos
Designer: Damian Simpkins
Producer: Suzanne Mallos
DOP: Bob Humphreys
Production Company: Aloha Films
Post House: The Editors
Editor: Dave Whittaker
Sound Design: Klang
Music: Michael Dow