This follows an excellent week in which the work picked up 8 D&AD pencils, a bronze at the Advertising Club of New York’s 2017 International ANDY Awards and an additional Special Award for Product and Service Innovation with WARC.
Hugo Pinto, Innovation Services Leader EMEA, IBM Interactive Experience and a WARC Innovation Awards judge, described why the work stood out: “Toyota is leveraging an asset here, creating a crowdsourced emergency network, where every Toyota LandCruiser owner can sign up to do their fair share.
“This shows people that they can have a much bigger impact because they own a specific vehicle. It blurs the boundaries between personal and professional. This will be the next stage of the sharing economy.”
Special shout out to: Paul Gardner-Stephen and his team at Flinders University School of Computer Sc, Engineering & Mathematics. Saatchi & Saatchi creative teams Wassim Kanaan, Guy Hobbs, Pierre-Antoine Gilles – without who’s ingenuity, creativity and insight the project would not exist. The persistence of Sam Jones, Anna Warren, Mike Spirkovski and Gary Clark. The craft of Tod Duke-Yonge. The cinematography of Eddie Bell and the 8 crew. And a special thanks to Marg & Doug Sprigg and co. of the Arkaroola Wilderness Sanctuary, and the friendly citizens of the Flinders Ranges, SA.