Theo+Theo partner James Theophane’s parting work with Flinders University and Saatchi & Saatchi wins WARC innovation Grand Prix Landcruiser Emergency Network.
This follows an excellent week in which the work picked up 8 D&AD pencils, a bronze at the Advertising Club of New York’s 2017 International ANDY Awards and an additional Special Award for Product and Service Innovation with WARC.
Hugo Pinto, Innovation Services Leader EMEA, IBM Interactive Experience and a WARC Innovation Awards judge, described why the work stood out: “Toyota is leveraging an asset here, creating a crowdsourced emergency network, where every Toyota LandCruiser owner can sign up to do their fair share.
“This shows people that they can have a much bigger impact because they own a specific vehicle. It blurs the boundaries between personal and professional. This will be the next stage of the sharing economy.”
Special shout out to: Paul Gardner-Stephen and his team at Flinders University School of Computer Sc, Engineering & Mathematics. Saatchi & Saatchi creative teams Wassim Kanaan, Guy Hobbs, Pierre-Antoine Gilles – without who’s ingenuity, creativity and insight the project would not exist. The persistence of Sam Jones, Anna Warren, Mike Spirkovski and Gary Clark. The craft of Tod Duke-Yonge. The cinematography of Eddie Bell and the 8 crew. And a special thanks to Marg & Doug Sprigg and co. of the Arkaroola Wilderness Sanctuary, and the friendly citizens of the Flinders Ranges, SA.
D&AD Impact is a new award from D&AD and Advertising Week celebrating transformative, creative ideas that have had real impact and, ultimately, contribute towards a better, fairer and more sustainable future for all.
This follows a great run at Cannes and Spikes where the project picked up gold and the Innovation awards.
My work for Saatchi & Saatchi and Flinders University has won the much coveted Gold Creative Innovation Lion in Cannes for the Toyota LandCruiser Emergency Network.The LandCruiser Emergency Network is a pioneering new technology that can deliver emergency communications to outback Australia via Toyota LandCruisers.
Over 65% of the entire Australian continent still receives no mobile signal, an area of mostly harsh Outback bigger than the entire European Union. Frequent dangers such as fire, flood, stranding, dangerous wildlife, and extreme weather are made far more hazardous by an almost complete lack of digital communications. At the same time, Australia is the world’s biggest market for LandCruisers. Due to their legendary toughness, durability and ability to go just about anywhere, LandCruisers are the only vehicle you’ll see in many rural and remote places. There are over half a million of them in a country of just 24m people.
The LandCruiser Emergency Network (L.E.N.) and device.The result was a simple, inexpensive, signal-providing device engineered to use a combination of Wi-Fi, UHF and Delay-Tolerant-Networking (DTN) technology to turn vehicles into communications hotspots each with up to 25km range.During emergencies, anyone within range can use the network to log a call or geo-tagged message straight from their ordinary mobile phone. Data is then securely passed between LandCruisers, on a store-and-forward basis, until it reaches a network base-station and first responders can be alerted.
The work has also been awarded a Gold Lion and Silver Lion in the Promo and Activation category it has also been featured in featured in Wired, Engadget, TechCrunch, PSFK and The Verge.
Cannes Lions Gold – Innovation
Cannes Lions Gold – Promo & Activations
Cannes Lions Silver– Promo & Activations
Cannes Lions Finalist x 9
Best Ads – Best interactive
Stop the Spies
Art & About, Sydney. 19 SEPT – 12 OCT 2014 2014
in collaboration with Luca Lonescu & Celina Stang (aka Neon Nomads)
Live Streaming / LED Fabric
Made possible by Holler Sydney, Nylon and stopthespies.org
I chose to take this as an opportunity to raise awareness of the eroding privacy of our digital lives. This was especially topical as Australia was putting a motion through the senate to retain 2 years of every citizen’s metadata.
To bring this to life I worked with Neon Nomads and Holler Sydney to create giant all-seeing eyes, envisioned as stark symbols of the government’s threat to online privacy.
We installed these in Hyde Park, the heart of Sydney’s CBD and the centre of the Art & About. Each ‘eye’ was linked to a ‘spy-station’ situated away from, but within line of sight of it’s linked giant eye.
Each station had a voyeuristic-looking scope attached, and the surround-environment was designed to ensure the passer-by understood peeping in to the scope live-streamed their eye to the giant conical LED installation.
However the stations served a greater purpose.
Looking through the scope not only live-streamed the viewer’s eye to the installation, but using a two-way mirror system we were able to present the user with information about the proposed changes to online surveillance legislation, and urge them to visit stopthespies.org. and take a stand.
On 3 October 2014 the bill was passed by the Senate allowing the government to spy on it’s citizens, but not without a clear warning; we’re watching you, watching us.
Funahara Nasa loves masking tape. The Japanese student who lists her hobbies as “collecting masking tape, accessories making and napping”, probably didn’t get much time for the latter when she made this fantastic reproduction.
Funahara says she made it out of necessity whilst studying at Musashino Art University. Her graphic design class was briefed to create a magazine and she didn’t have a decent cover shot, so she set about raiding her collection of over 450 reels of tape to make the above, and subsequently many more.
In 1993 Kowloon Walled City, once thought to be the most densely populated place on earth, was demolished. The high-rise ghetto known as the “brothel of the East”, was a labyrinth of dark corridors, interconnected dwellings and informal housing.
Prior to demolition a team of inspectors, engineers, and cultural anthropologist Hiroaki Kani, spent a considerable time surveying the city documenting every nook and cranny.
In 1997 Iwanami Shoten and Kowloon City Exploration Team published their findings in “大図解九龍城 大型本“. It’s pièce de résistance being an amazing cross-section panorama of the ultra-high-density space.
A screen of garbled green text looks like a broken website, until the viewer checks the HTML code through the browser’s ‘View Source’ function and realizes that the page is generated from a text drawing of a nuclear missile.