Picked up three Cannes Lions this week. w00t!

cannes lion james theophane

Stoked to have picked up three Cannes Lions and one finalist this week. Skittles Telekinize the Rainbow picked up two Cyber Lions and one Direct Lion. Well done Anna, Dave, Luke, Ben, Paul and all the crew at BBDO.

Telekinize the Rainbow was an interactive, multi-user experience giving individuals the ability to move actual Skittles with their mind. For real. Live.

After being heavily tipped, and a run of 2 Adfest Grand Prix’s (Cyber and Innovation), Gold at Digital Asia, New York Festival silvers, One Show awards and D&AD, I was surprised (and a little disappointed if I’m honest) TEDx Mimeisthai didn’t perform better at the Cyber Lions. Oh well, it had a pretty good run, and did pick a finalist.

TEDx Mimeisthai was the world’s first spoken-word trending engine that went on to be described internationally as, “Twitter without the smartphone or laptop.”

Tedx Mimeisthai takes Grand Prix at Adfest

Tedx Mimeisthai picked up the Interactive Grande Lotus last night, the second night of AdFest. The work also picked up the People’s Choice Award, the only Innovation Award and a bronze for Social media. This comes after Gold at Digital Asia, Silver at LIA, two Silvers at Spikes, an FWA and a bunch more. Humbled.

Congratulations TEDx Sydney, Clems; Paul, Den (the lynchpin!), Rees, Claire, Ant, Justin, Luke, Joel, Jono, Toby Lucas, Crystal, the guys at Smart Multiples and Viocorp.

work @ Clemenger BBDO

The World’s Most Dangerous Product Demo by Holler

Our viral work for Vanish, The World’s Most Dangerous Product Demo, wins this month’s IAB Creative Showcase pipping Havas Worldwide’s DSLR Gear No Idea and The Monkey’s Drag Race ‘Em to the post. Of the campaign IAB said: The campaign was a new twist on the old favourite “product demonstration” and proved that when executed with wit and flair the simplest ideas can still often be the best.”

It’s hard to beat a good old fashioned product demo. Really fun and simple idea with the brand at its core.

– Andy Fergusson, Droga5

Heineken – Topless Tuesday


Heatwave Topical Response ad [Australia]

On Tuesday 8th Jan 2013 Australia recorded temperatures well above the all-time record of 50.7 degrees reached on January 2, 1960.

Come 5pm, the offices and studios around NSW became stinking hot. However there’s only one #toplesstuesday Aussies would (and should) go for in this kind of heat.

From concept to placement, we turned around the above topical response ad the same day.

work @ holler

Skittles: Telekinize the Rainbow.

Big Won Rankings: 7th best digital campaign in the world 2013The world’s ten most award-winning campaigns of 2013, Campaign Live.


Cannes Lions Bronze – Direct
Cannes Cyber Lions Bronze x2
One Show Entertainment Silver – Branded Apps
New York Festival Silver – Branded Entertainment
New York Festival Bronze – Gaming
New York Festival Bronze – Digital Media
New York Festival Finalist – Avante Garde
London International Awards Bronze – Navigation/Interactivity
London International Awards Finalist – Weird Wonderful Work
London International Awards Finalist – Confections/Snacks
London International Awards Finalist – Non-traditional
Webby Awards Honouree – Best Use of Device Camera
Webby Awards Nominee – Best Use of Online Media
Webby Awards Nominee – Experimental & Innovation in Social
AWARD Awards Silver – Digital Campaign
AWARD Awards Silver – Games
AWARD Awards Silver – Online Promotion
AWARD Awards Silver – Social Media
AWARD Awards Silver – Emerging Digital
AWARD Awards Bronze – Best use of media (Media)
AWARD Awards Finalist – Best use of social media (Experiential)
Clio Bronze – Apps
Clio Bronze – Games
One Show Interactive Merit – Interaction Design
Best Ads – Best of the Week (Interactive)
ADMA Silver – Apps
ADMA Silver – Use of Technology
AIMIA Best in Show
AIMIA Gold – Best use of social media
AIMIA Gold – Best use media
AIMIA Gold – Most Innovative Digital
ANDY Awards Finalist – Integrated Food
A-List Hollywood Awards Bronze – Branded Entertainment/Games

Pushing the boundaries on how technology and creative ideas can work together, we created ‘Telekinize The Rainbow‘, an interactive, multi-user experience for iconic confectionary brand, Skittles, which gives individuals the ability to move actual Skittles with their mind. For real. Live.

The experience lived entirely on Facebook and had audiences the world over perplexed as to how they could move skittles using a webcam and their mind.

“Skittles worldwide has won over millions of fans over by dramatising what happens at the intersection of real and imaginary.” – Chris Blayney, Wrigley’s marketing director.


  • Skittles went from being unranked to the
  • 3rd most popular branded Facebook page
  • in Australia.
  • Users spent an average of over 4 minutes each on the App.
  • ‘Likes’ of Skittles Facebook page increased by 1,500% every day.
  • Australian and New Zealand fan base grew
  • by 3,500 people.



The Telekinize The Rainbow campaign was created at Clemenger BBDO by Ben ClareLuke Hawkins and James Theophane. Devoloped by Robotics Engineer Ben Cai,  Programmer John Knutsson and Producer Dave Flanegan.

ECD Paul Nagy, Account Management team Emily Perrett, Anna Walters and Jacqueline Nunns.

Related articles

TEDx Mimeisthai Takes Silver and Bronze at LIA Awards in Las Vegas [Weird Wonderful Work and Innovative Use of Digital]

via LIA

Silver in Digital – Weird Wonderful Work for TEDx titled “Mimeisthai”.
Bronze in Digital – Innovative Use of Digital for TEDx titled “Mimeisthai”

Mimeisthai also attained Finalist status in Design – Environmental Installations/Displays.

Congratulations to Denise Mckeon, Claire Alexander, Rees Steel, Paul Nagy and all the team for making this happen.

work @ Clemenger BBDO

Mimeisthai Wins FWA Site Of The Day (SOTD) Award @ClemengerSydney

FWA is an industry recognised award program, established in 2000, showcasing projects which use cutting edge technology, together with inspirational ideas, that lead the way for future generations.

What is Mimeisthai?

“What Twitter Would Look Like, Without A Laptop Or Smartphone” – Fast Company

Clemenger BBDO Sydney turned their 1072 square meter Carriage Works Sydney theatre into a giant, real-time emerging topics trending engine. We installed an array of directional and parabolic mics strategically through the theatre. Each line-out connected directly to a dedicated speech-to-text engine. This took snippets of conversations spoken live from the theatre, and generated a live visualisation portraying ideas as they spread through the audience.

Think twitter, except without the need for a smartphone, laptop or tablet – to trend a topic all you need to do…is speak.

As well as being popular on the day, Mimeisthai went viral online too. Here’s just some of the plaudits:

“The Future of Social Media” – HUHMagazine

“Prepare to be stopped in your tracks because this is off the hook” – It’s Nice That

“A New Social Era?” – Zé Studio

“Leave it to the Aussies to bring the art of conversation back in to the real world” – Really New Media

“The World’s First Spoken-Word Trending Engine” – SohoHouse 


V Live Sugarfree


Print, Ooh

We took a variant from the V energy drink portfolio and re-launched it with a new advertising campaign, “Live Sugarfree”, a celebration of women in a male-dominated category not conforming to candy-girl stereotypes.

The online and print elements take their cues from the product’s stark industrial can design, and futurist manifesto artwork from the influential era.

Kate Banazi, screenprinter for the award-winning Central St Martins campaign from London, was commissioned to develop the series of posters and desktop images.


work @ Clemenger BBDO