Heatwave Topical Response ad [Australia]
On Tuesday 8th Jan 2013 Australia recorded temperatures well above the all-time record of 50.7 degrees reached on January 2, 1960.
Come 5pm, the offices and studios around NSW became stinking hot. However there’s only one #toplesstuesday Aussies would (and should) go for in this kind of heat.
From concept to placement, we turned around the above topical response ad the same day.
work @ holler
We took a variant from the V energy drink portfolio and re-launched it with a new advertising campaign, “Live Sugarfree”, a celebration of women in a male-dominated category not conforming to candy-girl stereotypes.
The online and print elements take their cues from the product’s stark industrial can design, and futurist manifesto artwork from the influential era.
Kate Banazi, screenprinter for the award-winning Central St Martins campaign from London, was commissioned to develop the series of posters and desktop images.
work @ Clemenger BBDO
So I did a talk and participated in a panel discussion for Vivid Festival at the Sydney Opera House today. Waren Armstrong of (Un)seen Sculptors, Fabian Riggall founder of Secret Cinema and Future Shorts, myself and Dr Tim Barker from iCinema set about discussing exploring the merits of installation art, transmedia and experiential. French art and design collective Superbien put together an amazing lightshow. All for Creative Sydney.
A new way of working
Is having your office in your pocket.Is being free to work on any platform.Is exploring the full potential of your tools.Is having the world as your co-workers.
A collaborative multimedia scrapbook that learns what you like and suggests what you love.
work @ R/GA